In this article Kate Griffiths shows that it is no longer enough to be creative and have ideas to become a successful entrepreneur. The way to differentiate yourself and get ahead is to become a new paradigm entrepreneur. This requires
Remember the A Team; now meet the B Team
Kate Griffiths explains how business can take its rightful place in society as a force for good by sharing information about a couple of recent initiatives which are leading the way to bringing about vital change. She outlines the case