In this article Kate Griffiths turns traditional business concepts on their head by giving you a glimpse into the way business is going in the 21st century. She also shares an example of a current new paradigm biz so that you can see this is more than wishful thinking.
Earlier this week I was at a new paradigm networking coffee morning. I love Link4Growth because it is not about stuffing people’s heads full of techniques that they are unlikely to ever use nor is it about giving the best elevator pitch in 60 seconds or less. There is space to really connect with the essence of another person and to come together to build local community and out of that all kinds of business is done. And yet even there, the old guard can still be found which is great in one way because it means L4G allows for diversity and breadth. Who wants to find themselves surrounded by a bunch of mini mes?
Let me share with you an experience I had there. I was talking to a couple of people about one of my favourite subjects, new paradigm business, when what I would define as a steretypical looking businessman blurted out
and what gives you the authority to talk about this?
Feeling a little mischievous I could not resist saying how old school such thinking was. It was what I was brought up with – the notion that I had to prove I was good at something by getting the relevant qualification and at the time I bought into the concept and have a string of qualifications as long as your arm. When I was pushed again, I mentioned my years of service in the people and change practice of a very well known blue chip professional services firm and that all that was needed. Whilst the questioner was happy, what I really wanted to say is that in many ways qualifications are irrelevant now. The key is to how you are being – tapping into our whole selves and standing in our greatness enables those around us to do the same. In more practical terms, Nick Williams from Inspired Entrepreneur was on to something when he said you don’t need another qualification, you just need to know a little bit more than those you are working with.
When you boil it all down, being a new paradigm entrepreneur/ business starts with tapping into your passion and letting your intuition guide you as to how to bring it into the world and be paid for your wisdom. Let me share with you a real live example of what I mean.
Last Saturday I had the privilege of attending Espiritu’s open day. There were loads of people there and I met up with people I had not seen for a long time. Just goes to show how important people are as a currency are in the new paradigm – it is the main way of getting the word out about your idea. Even within the Espiritu Spa team, you can witness this multiplier effect in action – one of the therapists has known the founder for years since they met at a local mums networking group. And what’s more it was an imaginative open day, one to remember with sights like a stilt walker outside.
So what is Espiritu? This is an amazing concept as it stands for beauty from the inside out in other words they are a hair and beauty salon, which also offers therapies like Indian Head Massage and reflexology; as well as workshops for stress etc. To get a sense of their essence, read the rest of their values:
Lisa, in many ways the strategic force behind the idea, has put together the kind of place that she would like to visit. It has great style as you can see from what she’s wearing. There are also some very special extra features for example the wash down area has special shiatsu massage chairs in it that can only be found in Harrods and Paris. Excellent service is part of their values and is what will make them stand out and have people coming for more.
Lisa is a Mum and she knows what Mums love. One detail I love is the bookcase in one corner stuffed full of great self help books with the bottom shelf dedicated to children’s books. Espiritu has also introduced Mummy’s Monday where a primary age child or under gets a free cut whilst you are having your hair or beauty treatment.
The little touch I particularly liked was that each treatment room has a name. My favourite was the Marilyn room which had adorned on its wall the following Marilyn Monroe quotation:
Imperfection is beauty, madness is genius and it’s better to be absolutely ridiculous than absolutely boring.
It is this thoughtful approach and attention to detail as well as the novelty factor which will make the salon and spa such a success.
If you want to learn more about what a new paradigm business is then join us at The Manor House http://www.barefoottherapies.com/contact/ in Bygrave on 8 November for a taster session. You can register here or contact us. And if this article has inspired any thoughts, please feel free to share them below.
Following a career in a blue chip company, Kate set up her own business a year ago. She spends a lot of time coaching soulpreneurs who are passionate about what they do and want to find ways to make what they do more profitable.
The focus of Kate’s work is consulting to SMEs around what it means to be a new paradigm business. The emphasis is on working intuitively with a focus on communication and mindfulness. She is in the process of researching a potential project with organisations in the food industry that are seeking to turn the current food industry model upside down.