conscious bizIn this article Kate Griffiths explores further what it means to be a new paradigm/ conscious business owner today.  She is passionate about this as she senses this is what the world is desperate for and she sees it as the way ahead for people who want more.  It is about creating a win for everybody.

It sounds like the latest jargon doesn’t it but it is not.  What I can promise you is that it is often counter-intuitive and goes against the grain because it is upsetting the current prevailing paradigm.  If you have a strong rebel archetype in you then you will love this; if not then you may find it unsettling.

I like to speak in examples as that makes it more real for people.  I run a private group on FB for people that have attended one or more of my Connection through Conversation events.  Interestingly two of the founding members posted something recently about courses they are selling.  No one apart from me liked their posts let alone engaged with them.  Why?  It wasn’t because the content was dubious in fact the opposite was true both courses were really fascinating areas to explore.  However the people that use the group regularly and comment on posts had never heard from these two individuals.  It is an example of the scattergun approach to marketing: post something into an FB group that you are a member of and hope for the best.  Actually spending a bit of time getting to know people, sharing content that they might find inspiring before you start inviting them to your events, will lead to a much greater take up when you are selling stuff.  People will know you and if they like and trust you then they are more likely to say yes and perhaps even invite others.  Otherwise you are in danger of being considered a spammer.

Each of us is part of something much bigger than ourselves and our own lives, dreams and hopes.  Quite often however the focus is on how do I make the next £100 or £1000 to the extent that the mantra when asked to be part of something is what’s in it for me?  Actually being in service of others is what leads to growth in your own business.  You may do a double take, scratch your head and think that’s bonkers but let me explain what I mean.  I am part of an amazing new paradigm concept – link4growthChris Ogle, the founder, has an inspiring vision.  His aim is to build up local communities so we know who the go to person for various things is in any particular area.  I am not just talking about business; it is really about anything to do with that area.  I am building the #l4gHitchin community on Google plus – still considered by many to be a new platform.  So my starting point has been twitter.  In less than a day I have nearly 300 on my list and it is strictly Hitchin & surrounding villages only.  More than that I have had more interaction with folks in my twitter network today than any day for a while and I already have a klout score of 60 so social media engagement is something that I do well.  So what is it all about?

People are inspired when you do something with no obvious personal gain.  If it is helping them to reach a wider audience with their products and services they are grateful.  It is like magic and is so sparkly that it attracts more and more people until suddenly it rubs off on you.  Be warned this domino effect only happens and remains sustainable if your intention is pure that is you are genuinely doing it for the benefit of others.

If you want to find out more about this approach to business and how you can create more impact yourself, then do sign up for a taster session that will explore how business is changing in 21st century and it only costs £18 a real bargain for a morning’s worth of content.  I would love to hear your experiences of conscious business below and am happy to answer any questions you have.


Kate Griffiths has worked as a change consultant and coach in a range of organisations for over twenty years.  She now works primarily with conscious business owners and leaders that recognise the old paradigm way of doing things does not work and are trying to work out what the new ways of doing business look like.  She is passionate about creating conversations that lead to change and has developed her own process to do that called connection through conversation.  She also leads mindfulness workshops and leadership programmes for soulpreneurs.  If you want to get a flavour of her work then do sign up for the morning taster session she is running on 8 November –

So why should you care about being a conscious business?
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5 thoughts on “So why should you care about being a conscious business?

  • October 16, 2013 at 4:00 pm

    Thanks Katie, well presented and very relevant in today’s new world.

    • October 16, 2013 at 4:31 pm

      Always lovely to hear from you Colin and thanks for your thoughts. By the way Kath and I were thrilled about your news re: next week’s stuff. Hope it goes well 😉

      • October 17, 2013 at 8:21 am

        Thank you Kate, likewise, enjoy reading about your thinking. I wish you and Kath success on your event next week, please let me know how it goes. Take care. Colin

      • October 20, 2013 at 3:03 pm

        Hi Kate, it all went well thank you, even the weather was perfect, warm and more importantly, no rain….compared to today. Now we just need to do the sun dance again for this Friday for the final group to go through. How did you event go? Take care Colin

        • October 21, 2013 at 10:16 am

          Yay that’s great news Colin! Our event is this week just running around doing last minute prep today & then it is on Weds & Thurs. So I will let you know anon 😉 Doing a sun dance would be good as we hope to be outside for some of it!

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